eQB NOW This week’s Cover Story ventures down to Atlanta where we check in with Cumulus OM and Q100 PD Rob Roberts. Since joining Cumulus in 2006, Roberts has been running quite the successful operation in the company’s home base where he relishes having the corporate eyes and ears on the outlets he oversees in the hotly contested marketplace. In Programming to Win, Bill Jacobs of Jacobs Media tackles the idea of "advocacy." Jacobs notes that many companies look externally for brand advocates to herald their products, yet rarely think to look within their own ranks. Question of the Week asks: What did you think of this year’s Grammys, and what were the performance highlights for you? Plus, Hot Shots and the FMQB History page.